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Company

06/07/2024

Grand Opera: New Audi Tradition exhibition “125 years of Horch”

It was 125 years ago that Audi founder August Horch started A. Horch & Cie., his very first company. Audi Tradition is celebrating the prestigious anniversary with a new special exhibition. Open from June 10 to December 31 at the Audi Forum Neckarsulm, it showcases premium exhibits framed by renowned opera houses – hence the title: “Grand Opera – 125 years of Horch”.

Motorsport

06/04/2024

Second 24-hour race victory for an Audi customer team in the 2024 season

For the second time this year, a private team from Audi Sport customer racing has won a 24-hour race. In addition to this success at the Nürburgring, there was also cause for celebration for the brand’s customers in other GT and touring car series.

Strategic topics

06/03/2024

Geoffrey Bouquot is the new board member for Innovation and Software-Defined Vehicle

Audi is increasing the pace of development. With the Audi Agenda, the Four Rings under the leadership of CEO Gernot Döllner have made clear which areas the company is focusing on. The focus will be on products and technologies, as well as on quality and innovation. The next step has now been taken. Through the decision to create a dedicated position for Innovation and Software-Defined Vehicle (SDV) on the Board of Management, the Supervisory Board is emphasizing the coherent new direction of the organization and continuing to give software a central role.

Technology

06/01/2024

Marc Lichte: “Good design and true progress can only come from real passion”

He stands for reduced shapes, courageous thinking, and untiring passion, traits with which he designed more than 150 vehicles over the past 28 years. For an entire decade as Head of Design at the premium manufacturer Audi, Marc Lichte (54) was responsible for exterior and interior design and designing the brand’s racecars as well as for UI/UX design, which is becoming increasingly relevant for connected vehicles. During his tenure, Audi Design was honored with numerous international awards. On June 1, Massimo Frascella is slated to succeed Lichte, who will leave the VW Group to seek new creative impulses elsewhere. His design language will continue to shape the model range of the manufacturer from Ingolstadt for a long time to come.

Models

05/29/2024

Audi Q6 e-tron performance: even more efficiency, even more range

Audi is announcing a further, particularly efficient drive variant for the new Audi Q6 e-tron ahead of the official market launch in August. With rear-wheel drive and a newly developed lithium-ion battery with a total gross capacity of 100 kWh (94.9 kWh net), the Audi Q6 e-tron performance has a range of up to 641 kilometers (according to the WLTP global standard). This capability puts it at the top of the Q6 e-tron family. In addition, the scalable Premium Platform Electric (PPE) demonstrates its flexibility with the first purely rear-wheel drive variant. The new Audi Q6 SUV e-tron performance is now available to order from 68,800 EUR.

Company

05/28/2024

Frank-Steffen Walliser to become new CEO at Bentley

Frank-Steffen Walliser is moving from Porsche to Bentley to take on the post of Chairman and CEO on July 1. Previously, he was in charge of overall vehicle development at Porsche.

Motorsport

05/28/2024

Audi customer team ABT Sportsline new leader of the DTM standings

Thanks to the first win of the season at the Lausitzring, Kelvin van der Linde, ABT Sportsline and Audi are at the top of the three DTM standings. Three different teams contributed six podium finishes to the weekend result with the Audi R8 LMS GT4.

Models

05/28/2024

High performance in everyday use and on the racetrack: the Audi RS 4 Avant edition 25 years

To celebrate the 25th anniversary of the RS 4, Audi is launching a special model, the Audi RS 4 Avant edition 25 years. As the performance flagship of the A4 series, the model boasts impressive driving dynamics. With exclusive interior and exterior details and the iconic Imola Yellow color, it is reminiscent of the Audi RS4* Sport. The Audi RS 5 Sportback performance edition is also receiving a 15 kW (20 PS) power upgrade. Both models are limited to 250 units each.

Strategic topics

05/24/2024

The e-tronsformers: shapers of change

Ingolstadt is ready for its first all-electric model: the Audi Q6 e-tron. New skills are required for this. Over 8,300 employees from Production, Technical Development and Sales have therefore undergone further training - and are boldly breaking new ground in the world of electric mobility. Seven examples.

Company

05/23/2024

Start of Production of the Audi Q8 e-tron edition Dakar at Audi Brussels

Today, the first Audi Q8 e-tron edition Dakar rolls off the production line in Brussels. Inspired by the world's most important desert rally, this special edition embodies the spirit of innovation and adventure that defines the Dakar Rally.

Models

05/23/2024

The new Audi S3 on the winding mountain passes in the Dolomites

The new Audi S3 is more powerful and agile than ever before. Its increased four-cylinder turbo engine with 333 hp and 420 Nm, combined with the torque splitter, the sportier front axle and the improved steering, ensures an emotional driving experience.

Motorsport

05/21/2024

Audi customer teams celebrate touring car successes on two continents

A total of 13 podium finishes were achieved by the Audi RS 3 LMS last weekend. The Audi R8 LMS GT sports car also contributed numerous trophies to Audi Sport customer racing’s tally on the Whitsun weekend.

Press kits

• Audi at Auto China 2024
  At Auto China 2024, opening on April 25 in Beijing, Audi will showcase its strategy and all-electric portfolio for the world’s largest automotive market. With them, the brand with the four rings is strengthening the foundation for continued success in the country. Highlights include the upcoming Audi Q6L e-tron. Only all-electric vehicles will be showcased at the booth, as both Audi joint ventures in China will bring models tailored to the Chinese market’s specific requirements to Beijing. Together, they are set to demonstrate the company’s commitment to meeting the growing demand for new energy vehicles in China.
  Company

  04/25/2024