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It was 125 years ago that Audi founder August Horch started A. Horch & Cie., his very first company. Audi Tradition is celebrating the prestigious anniversary with a new special exhibition. Open from June 10 to December 31 at the Audi Forum Neckarsulm, it showcases premium exhibits framed by renowned opera houses – hence the title: “Grand Opera – 125 years of Horch”.

For the second time this year, a private team from Audi Sport customer racing has won a 24-hour race. In addition to this success at the Nürburgring, there was also cause for celebration for the brand’s customers in other GT and touring car series.

Audi is increasing the pace of development. With the Audi Agenda, the Four Rings under the leadership of CEO Gernot Döllner have made clear which areas the company is focusing on. The focus will be on products and technologies, as well as on quality and innovation. The next step has now been taken. Through the decision to create a dedicated position for Innovation and Software-Defined Vehicle (SDV) on the Board of Management, the Supervisory Board is emphasizing the coherent new direction of the organization and continuing to give software a central role.

He stands for reduced shapes, courageous thinking, and untiring passion, traits with which he designed more than 150 vehicles over the past 28 years. For an entire decade as Head of Design at the premium manufacturer Audi, Marc Lichte (54) was responsible for exterior and interior design and designing the brand’s racecars as well as for UI/UX design, which is becoming increasingly relevant for connected vehicles. During his tenure, Audi Design was honored with numerous international awards. On June 1, Massimo Frascella is slated to succeed Lichte, who will leave the VW Group to seek new creative impulses elsewhere. His design language will continue to shape the model range of the manufacturer from Ingolstadt for a long time to come.

Audi is announcing a further, particularly efficient drive variant for the new Audi Q6 e-tron ahead of the official market launch in August. With rear-wheel drive and a newly developed lithium-ion battery with a total gross capacity of 100 kWh (94.9 kWh net), the Audi Q6 e-tron performance has a range of up to 641 kilometers (according to the WLTP global standard). This capability puts it at the top of the Q6 e-tron family. In addition, the scalable Premium Platform Electric (PPE) demonstrates its flexibility with the first purely rear-wheel drive variant. The new Audi Q6 SUV e-tron performance is now available to order from 68,800 EUR.

Frank-Steffen Walliser is moving from Porsche to Bentley to take on the post of Chairman and CEO on July 1. Previously, he was in charge of overall vehicle development at Porsche.

Thanks to the first win of the season at the Lausitzring, Kelvin van der Linde, ABT Sportsline and Audi are at the top of the three DTM standings. Three different teams contributed six podium finishes to the weekend result with the Audi R8 LMS GT4.

To celebrate the 25th anniversary of the RS 4, Audi is launching a special model, the Audi RS 4 Avant edition 25 years. As the performance flagship of the A4 series, the model boasts impressive driving dynamics. With exclusive interior and exterior details and the iconic Imola Yellow color, it is reminiscent of the Audi RS4* Sport. The Audi RS 5 Sportback performance edition is also receiving a 15 kW (20 PS) power upgrade. Both models are limited to 250 units each.

Ingolstadt is ready for its first all-electric model: the Audi Q6 e-tron. New skills are required for this. Over 8,300 employees from Production, Technical Development and Sales have therefore undergone further training - and are boldly breaking new ground in the world of electric mobility. Seven examples.

Today, the first Audi Q8 e-tron edition Dakar rolls off the production line in Brussels. Inspired by the world's most important desert rally, this special edition embodies the spirit of innovation and adventure that defines the Dakar Rally.